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Move over product manager, introducing the Behavioral Product Manager

tl;dr version of https://medium.com/behavioral-economics-1/move-over-product-manager-introducing-the-behavioral-product-manager-ab8612f45ae8 “A BPM understands that humans have systematic irrationalities. They seek to understand these irrationalities and build for them. A BPM knows that their users do not have fixed preferences. They know their users make different decisions depending on the design and context of an experience. A BPM is not afraid to be paternalistic. They […]


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