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Why Product Managers need to be better at storytelling

tl;dr version of https://medium.com/unboxing-product-management/why-product-managers-need-to-be-better-at-storytelling-4506b1f786a9

“…Story as a form of engaging with people and creating compelling narratives goes back to the beginning of time. The reason why storytelling is a powerful tool is because it conveys even the most boring details in an interesting way.

…a good narrative makes an emotional connect with the audience and helps make the product look authentic.

…a product manager must be a great product storyteller is because a PM works with nearly everyone involved in product development- engineers, marketers, designers. All these people need to be convinced to communicate product’s vision through their design, branding and coding.

Photo by Heather Ford on Unsplash