Product discovery is the hardest problem of true value creation and innovation. By extension, this means that the most important factor determining consistent growth for many startups is moving from a single customer product company to a platform company where shared components exist.
Hypergrowth startups are seeking new growth channels and encouraging experiments that would help them discover new products. The trumping idea here is that we are in growth over profit market, one that favors platform aggregators. And that gross profit margin will eventually improve as the startup achieves economies of scale while it grows and gains more revenue from different growth channels. A perfect example is Uber’s multi-sided platform strategy.
These type of experiments have created the need for platform product managers or vertical product leads, product managers that are capable of thinking outwards and making meaning of available data inwards.